Demand Planning & Forecasting for CPG

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supply chain challenges for CPG

Vanguard Predictive Planning™ helps consumer packaged goods companies face industry supply chain challenges

Consumer Packaged Goods (CPG) companies must continually monitor and manage segment traction, new product launch, and new market forays. As product portfolios expand, so does the need for accurate and effective demand planning and forecasting.

Supply chain challenges such as new competitors, new regulations, new channels, omni-channel sales and fulfillment, and the marketplace repercussions of social media have created an unforgiving and ever-changing business environment for consumer packaged goods companies (CPG). Amazon, Walmart, Target, and a select few others dominate brick-and-mortar and online distribution. Large volumes of sales generated through such relatively few channel partners require accurate forecasting and effective planning and execution.

Additional industry supply chain challenges include:

  • Product maturity (slower growth)
  • Global competition, including piracy
  • Stagnant wages, which affect consumer spending
  • Heightened consumer awareness (price competition)
  • Limited shelf space

Vanguard Predictive Planning™ for Consumer Packaged Goods (CPG) helps consumer packaged goods companies face these challenges. With Vanguard, organizations gain a consolidated view of demand and supply across stores, product families, and lines of business. This vantage point takes into account promotions, advertising, new product introduction, seasonality, competitor actions, and all of the other drivers for both short- and long-term forecasts.

With Vanguard, all teams in the organization see and contribute to forecasts and plans on a single, unified platform. They model scenarios, review projections, discuss what-ifs, and align goals with expectations. The returns are dramatic: increased revenues, profitability, and customer satisfaction, all while reducing safety stock levels and other inventory related expenses.

Download our industry sheet to learn more about Vanguard Predictive Planning™ helps consumer packaged goods companies face industry supply chain challenges.