The New York-based disruptive e-commerce startup is now investing in Vanguard’s advanced-analytics forecasting and planning capabilities to optimize operational and marketplace planning.
Manhattan-based Adore Me operates as both designer and retailer, selling proprietary lingerie, sleepwear, swimwear, and other products online through its notably successful subscription-based program. In recent years, the company’s expansion of product lines and successful pushes into new buyer demographics have fueled exponential sales and market-share growth.
With growth comes complexity, especially in consumer markets such as electronics and fashion. The steady stream of new products makes historical data harder to read. As a fast-fashion DTC brand, demand cycles are short – sometimes just months or weeks – which makes launch scheduling and capacity planning exceptionally difficult.
Adore Me’s Operations Director Laura Hoffmann says, “Our products are the key to our success. Our customers trust us to deliver a fashionable, affordable showroom every single month. It’s critical to catch trends early and ensure favorites are always in stock. Vanguard’s advanced forecasting capabilities help us ensure we always have the right product at the right time.”
Initially, Adore Me will use Vanguard primarily to forecast sales, plan demand, and make purchase decisions for both finished goods and raw materials. Company planners see substantial opportunity to expand their use of Vanguard in the future.
About Adore Me
Adore Me is a lingerie e-commerce company based in NYC with 200 employees across the U.S. and Europe. The company was started by Morgan Hermand-Waiche in his days as an MBA student at Harvard Business School. Adore Me offers designer, fast-fashion, affordable, and inclusive intimates. The company has established a strong customer base of over 11 million women, predominately urban millennials. Adore Me has been celebrated by the press as one of the fastest-growing companies in New York.