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CPG Demand Forecasting

The proliferation of product variations (SKUs), consumer purchase and delivery options, and global sourcing and distribution has made supply chains increasingly difficult to manage. Add to that shortening product life cycles and it’s harder than ever for Consumer Packaged Goods (CPG) makers to meet the service demands of retail partners, much less those of end consumers.

In response, CPG makers are reforming their performance metrics and business models while holistically integrating what were traditionally segmented approaches to efficiency improvements and cost-cutting. To do this, they’re investing in cloud-based enterprise software that unifies sales, manufacturing, and distribution planning while enabling value chain collaboration with raw-material suppliers, retail channel partners, and ultimately end-consumers.

Maximum supply chain visibility

Vanguard Predictive Planning for Consumer Packaged Goods is a cloud forecasting and planning platform for demand-supply planning, inventory optimization, product portfolio optimization, new product planning, and sales and operations planning (S&OP). Our integrated, in-memory applications are the most advanced in market, all pre-built with multiple tools, methods, and features to automate forecasting while improving accuracy and efficiency for maximum returns.

Advanced analytic CPG forecasting and planning

Vanguard Predictive Planning for Consumer Packaged Goods supports all types of data synchronization, including near real-time point-of-sale (POS) transactions. This enables Vendor Managed Inventory (VMI) collaborations that cut cost out of the supply chain to benefit both you and your vendors. The system’s advanced-analytic modeling and simulation capabilities support omni-channel sales and delivery while ensuring optimal inventory and labor — down to the store level. All of this is key to balancing product breadth and depth for best-net-profit assortment allocations that span thousands of SKUs and potentially hundreds of locations.

Best-in-market usability

Leverage Vanguard for a part, or all, of your S&OP or IBP process: from sales forecasting to supply planning to financial forecasting and budgeting. Vanguard can integrate all of these distinct applications on a single platform designed to unify management estimates, exceptions, and data.

Vanguard’s UI integrates seamlessly with your business processes, enabling diverse teams and users to communicate and collaborate. Plus, all changes and updates are dynamic, system-wide. Change your demand plan, and see that change reflect instantly in your inventory order schedule – and on the same screen.


  • Profitability analysis – store/channel/product
  • Multi-Echelon Inventory Optimization (MEIO)
  • Artificially intelligent method selection
  • POS data capture & demand sensing


  • Automate profitability analysis dynamically for maximum net benefit.
  • Increase service levels; reduce safety stock; improve turns and profitability.
  • Ensure optimal forecast methods and parameters automatically for exceptional forecast accuracy.
  • Spot and respond to demand trends and signals in real time; improve downstream replenishment.

  • Optimize product transitions; identify cannibalization effects; respond automatically to seasonality and trends.
  • Improve New (and limited-time) Product Introduction (NPI), inventory planning, and optimization.
  • Optimize production scheduling and replenishment planning.
  • Increase operating efficiency and asset utilization; reduce costs.

  • Maximize product- and channel-mix profitability.
  • Turn merchandise plans on a dime to match demand shifting and inventory forecasts.
  • Virtually test competing courses of action; improve management decision making.
  • Balance investment with liquidity; enhance all facets of enterprise-scale capital management.

Vanguard Software Applications

Our collaborative, web-based forecasting applications unite roles, teams and departments in achieving the most accurate forecasts in the world – bar none.