| Applying science to business management |
  
Simulation Basics
Business risk is generally thought of as either the chance of
some unfortunate event happening or as the volatility of a key
performance measure such as profits. Decision trees, which are
discussed in the previous chapter, provide an excellent method of
planning contingent actions to take in response to events. Monte
Carlo simulations, on the other hand, are best for modeling
uncertainty and volatility.
Monte Carlo simulation allows you to replace uncertain
quantities in your model with fuzzy numbers and then see
how that uncertainty affects your results. Like decision trees,
Monte Carlo simulations result in an expected value that aids in
choosing the most attractive course of action. They also provide
information about the range of outcome, probability of reaching
specific targets, most likely outcomes, etc.
The nice thing about Monte Carlo simulation is that it is easy
to apply. When you combine several uncertain values, determining
the uncertainty on the result can be very complex. For example,
when you add two uncertain values, the uncertainty on the result
is somewhat less that the sum of the original uncertainties.
Using Monte Carlo simulation, this and similar effects are
handled automatically so you don't need to know much about
statistics to get accurate results.
See Also
Building a Simulation Model
Running the Simulation
Interpreting the Results
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