The Sales Forecast: Top 4 Barriers to Sales Team Accuracy
How Sales Teams Improve Forecast Accuracy
Companies have long struggled with how to include sales team insights into their operations forecasts, which is a shame because sales teams have an advantageous viewpoint when it comes to the market. Since they are on the ground with current and potential clients on a daily basis, they have unique insights into rising trends, market shifts, and new competitors.
Without this market intelligence, companies remain blind to the opportunities and threats brought on by rapidly changing markets. In this white paper, we discuss the cultural and structural barriers that
prevent Sales from providing accurate information.