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in Advanced Analytics

Sales Analytics Can Aid Cash Flow Forecasts

by Vanguard Software

http://bit.ly/2bMdU5j

Getting paid sooner rather than later is still the surest way to shorten your cash-conversion cycle, writes Mary Collins, president and CEO of the Media Financial Management Association. Collins explains this aspect of cash flow management specifically as it relates to broadcasters and other media companies that make a market in advertising.

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