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in Demand Planning

Demand Planning For New Life Science Product Launches

by Vanguard Software

http://bit.ly/1RUZ09x

Forecasting the adoption and penetration of new products is both difficult and consequential. This is especially true in the high-stakes arena of pharmaceutical and life-science enterprise. But there is a way to better predict outcomes and it’s summed up as the “4Ps.” Leslie Sandberg Orne and Lindsey Acampa of Trinity Partners explain.

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