in Demand Planning

Demand Planning For New Life Science Product Launches

by Vanguard Software


Forecasting the adoption and penetration of new products is both difficult and consequential. This is especially true in the high-stakes arena of pharmaceutical and life-science enterprise. But there is a way to better predict outcomes and it’s summed up as the “4Ps.” Leslie Sandberg Orne and Lindsey Acampa of Trinity Partners explain.

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