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in Sales Forecasting

Demand Forecasting for New Products

by Vanguard Software

http://bit.ly/2arUEqz

Prior to release last year, Samsung had seriously underestimated demand for a unique new variant of its Galaxy S6. What went wrong is hard to say. But what could have improved forecast accuracy is social data, a potentially valuable complement to baseline projections using comparable time-series data. Read more in this article by Freek Aertsen, a business professor and managing partner at EyeOn, a Netherlands-based management consultancy.

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