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in Sales Forecasting

Social Data for Retail Demand Forecasting

by Vanguard Software

http://bit.ly/2afnNaN

Wile social data are notoriously diverse and unstructured, they can be harnessed to improve retail demand forecasting. Valeryia Shchutskaya of InData Labs discusses ways to complement baseline time-series forecasts with usable market insights extracted from social data – great article.

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