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Predictive Analytics vs Business Intelligence (BI)

by Vanguard Software


Business Intelligence (BI) systems are often confused with Predictive (or Advanced) Analytics. While the two systems work best in conjunction, they are nevertheless quite different. BI systems apply statistical analyses to explain the present, often through KPI dashboards and other reporting mechanisms. Predictive Analytics systems apply advanced modeling and simulation techniques (often combining that with human insight) to forecast the future.

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