Better S&OP by Building Bridges with Sales & Marketing

by Vanguard Software


Successful S&OP requires more input from sales and marketing than is typically sought, writes Krishna Menon, S&OP leader at Sullair-Australia. His reasoning? S&OP is an operations dominated exercise. Yet, it’s sales people who have the clearest vantage of the here-and-now marketplace movements — the stuff that’s not already captured in operation’s historical data. Put the two components together and you’ve got a real chance. Menon explains

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